Meet the Visionaries Behind a Newly Renovated Art Haven | GVL SC

Meet the Visionaries Behind the Village West of Greenville’s Newly Renovated Art Haven

I have always been an entrepreneur at heart. Always thinking of the next big idea, and how we could find areas of opportunity that would prove financially beneficial while servicing the community. -Eric Skoloff, Flatiron Studios

A fresh look. New tenants. A renewed harbor for art, artists, and artistic adventures.

These are the hallmark features of the 1920s historic building Eric and Katie Skoloff brought back to life in the Village West of Greenville.

Flatiron Studios at 1211 Pendleton St., Greenville

Formerly known as the Triangle Building, the Skoloffs celebrated its official reopening as “Flatiron Studios” on Friday, April 1st, just in time to join in on Metropolitan Arts Council’s First Fridays Art Gallery Crawl.

The Skoloffs, two Greenville visionaries, jumped at the opportunity to make “one of the coolest buildings in the state” their own. This pair is used to taking on big ventures.

After graduating from New York School of Interior Design in 2005, Katie got the opportunity to return home for a project she couldn’t refuse.

“I was asked to remodel a large practice in Spartanburg, my hometown,” said Katie. I couldn’t say no to this opportunity, and hence, my practice [In Site Designs, Inc.] was born. After a few years of running my own firm and falling in love with my husband and his city, Greenville, I was hooked.”

In 2015, Eric opened CycleBar Greenville which he still owns today. He also maintains a medical device career.

“I have always been an entrepreneur at heart,” said Eric. “Always thinking of the next big idea, and how we could find areas of opportunity that would prove financially beneficial while servicing the community.”

Keeping up with all their endeavors, and the energy small businesses require, are challenges this couple faced head on by infusing enthusiasm and drive into what they do.

“We have to constantly take risks and bring new ideas to our businesses to keep from getting comfortable with success in the moment,” said Katie. “The challenge is in thinking ahead while being busy in the present.”
Flatiron Studios ribbon cutting ceremony

The Skoloffs, who are both fascinated by architecture and design, felt the Flatiron Studios was a natural next great fit for them.

Katie handled designs for the building. She gave it the edgy flair it deserves for the up-and-coming Village of West Greenville, but also kept the history alive within its walls.

In her own words, the hope for the building is “to be a harbor for all people and things creative.”

Flatiron Studios is now home to Katie’s company, In Site Designs, Inc., Emanate Brands & Environment, f3 Space Concepts, Teresa Roche Art & Textiles, Textura Rugs, the Art & Light Annex, and the Skoloffs personal collection of art which primarily features local artists.

“We wanted the Flatiron Studios to retain the creative culture it had developed throughout the years,” said Eric. “Katie did an incredible job of finding the perfect tenants to keep our vision intact.”

Katie and Eric love that Greenville has the energy, entrepreneurial ecosystem, and open arms to welcome their vision for Flatiron Studios, and all their other businesses.

The city is full of entrepreneurial spirits, many of which are our friends. We all share ideas and help each other navigate new ideas. Greenville’s city staff is also a huge resource when we need guidance.

-Katie Skoloff, Entrepreneur

The Skoloffs show their love for Greenville by making big investments right here at home.

“When you are proud of your city, you want to build something that meets all expectations,” said Eric. “Something special to go along with a very special city. Feeling part of that Greenville vibe is what we are all about.”

Ashley Minelli