Teamwork = Dreamwork for City's New Entertainment District | GVL SC

The latest economic development news for Greenville’s West End is all about fun.

District 356 is officially open on Field Street alongside the Greenville Drive baseball stadium. The pedestrian plaza is the result of a public-private partnership to create an entertainment district anchored by Fluor Field.

In 2021, City Council agreed to funnel $2.5 million from the downtown infrastructure fund to pay for the project whose name is a nod to Greenville baseball legend “Shoeless” Joe Jackson’s lifetime batting average. The official ribbon cutting for District 356 coincided with the annual Green Day celebration marking the anniversary of the city’s founding. City Council members John DeWorken, Dorothy Dowe, and Wil Brasington beamed as their colleague Lillian Flemming and Greenville Drive owner Craig Brown cut the ceremonial ribbon.

District 356, Craig Brown said, will extend the Drive’s community impact beyond baseball. Brown said the vision is for the area to be a gathering place for the entire community. The Drive is a minor league team in the Boston Red Sox organization, and District 356 is modeled after the Jersey Street fan experience zone outside Fenway Park.

“…District 356 will be jumping 365 days a year,” Brown said. “As exciting as this is, we are not done. This is just the beginning.”

In addition to hosting the Halloween Greenville Monster Mash and a holiday market, the plaza will be a place for families to enjoy food trucks, live music, and other forms of entertainment. Key to creating this field of dreams for family fun is the team’s partnership with the city.

The secret sauce is our ability to collaborate. Today, collaboration is a lost skill, but we have that here. Everyone has their opinion, but we all do what’s right for the city and the community, and that’s our North Star. Craig Brown, Greenville Drive Owner
“This is the beginning of a lot of things for our community,” said City Councilwoman Lillian Flemming.

City Councilwoman Dorothy Dowe was excited about the opening of District 356. “It’s a great space,” she said. “It helps with our goals to provide open space and recreation with the community. It’s a great partnership with the Drive and us.”

Councilwoman Flemming ended her speech with an invitation. “Please come and enjoy this baseball field as well as this particular community,” Flemming said. “…let’s play ball!”

The Greenville Drive played the Hickory Crawdads on District 356’s opening night. The Drive beat the Crawdads in a high-scoring game 12-10.

Michelle Willis