21st Century Business Forum
Founder and former CEO of Dollar Shave Club
David vs. Goliath: How to Win Big in Business
Considered by many to be one of the most innovative marketers in the direct-to-consumer sector, Michael Dubin founded the Dollar Shave Club. His strategy―an offbeat, comedic YouTube video in which he hawked $1 razors “so gentle a toddler could use it”―landed the company millions of subscribers when it went viral in 2012. By 2016, the company had booked $225 million in sales, shaving market share from stalwarts in the men’s grooming industry and adding fuel to the subscription-box and DTC startup craze. Five years ago, he sold his company for $1 billion dollars to consumer products giant Unilever.