21st Century Business Forum
Venue Name | Webcast |
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Date | |
Duration | 1h |
Details | Michael DubinFounder and former CEO of Dollar Shave ClubDavid vs. Goliath: How to Win Big in BusinessConsidered by many to be one of the most innovative marketers in the direct-to-consumer sector, Michael Dubin founded the Dollar Shave Club. His strategy―an offbeat, comedic YouTube video in which he hawked $1 razors “so gentle a toddler could use it”―landed the company millions of subscribers when it went viral in 2012. By 2016, the company had booked $225 million in sales, shaving market share from stalwarts in the men’s grooming industry and adding fuel to the subscription-box and DTC startup craze. Five years ago, he sold his company for $1 billion dollars to consumer products giant Unilever. Registration: https://news.scbiznews.com/act... |
Repeats? |