“Here, we focus on abundance for everyone, on collaborating and really winning together.”
Kenzie Biggins moved from Atlanta to Greenville, SC at the suggestion of a well-known business woman. She knows good taste, having studied at SCAD—and she knows whether someone is bluffing or being real, thanks to a corporate career at Target. On top of that, she knows what kind of fast-paced work ethic a city requires, having lived in D.C. But more than anything, she knows that Greenville, SC has been the best thing for her company. Her business has multiplied a minimum of eight times its original size since she made the leap to relocate to the Upstate.
A WORD FROM A WORLD-CHANGER
Kenzie Biggins, CEO of Worxbee
1. What makes an entrepreneur different from most humans?
This is key: there’s the person who talks about it, and there’s the person who does it. Right? Lots of people will spend eight years working on the business plan; but an entrepreneur is the person who thinks, I’m just gonna jump off the cliff. Let’s see what happens—let’s see if I can fly. It’s a mentality of being willing to take risks, of being open to risk just naturally. I feel like I’m the type of person who always knew I was going to have a company one day.
2. Describe your business in a nutshell.
We are an executive assistant solutions company. Think everything you need when it comes to resources for an executive assistant. I think a lot of people don’t realize how important the role is—but an executive assistant is an integral part of your executive team. We provide everything from permanent placement and virtual executive assistance support, to consulting on how corporations use executive assistants, and we’re even getting ready to roll out new training and professional development resources.
3. How did you come up with your idea?
The ongoing joke is that my mom always treated me like her executive assistant. Truth is, I ran a social media agency when I finished grad school, and at that time, if you did one thing on the internet, people thought you knew everything about it. I started getting tons of questions about virtual assistants, and thought, ‘I need to pay attention to this, try and figure it out.’ At the same time, I had a meeting with the retiring executive from the Coca-Cola company. In the middle of the meeting, she looks at me and says, ‘I’m supposed to be somewhere in 30 minutes, and I don’t know where.’ She’d always had support, but now she was lost. That’s when I knew what to do with the idea in my head—to offer virtual executive assistance. And she said, ‘go start.’
4. Why is Greenville the place you chose to create your business?
I got to the three year mark and was floundering. I didn’t know how to move the business forward. I was getting frustrated, and nothing was working. So I called on a mentor I knew in Atlanta, asking 'what am I missing?' She told me that Greenville could do more for me right now as a black female entrepreneur than Atlanta could. And here I am. I’ve been here since 2017, and we’ve quadrupled the size of our business since then. There is a true environment of collaboration here—there’s enough abundance for everyone. When you’re in a big city, it can feel like a battle of the fittest, always wondering who will survive in the end. But here, there's a focus on abundance for everyone, on collaborating and really winning together... it's not about me beating you out.
5. How are you changing the world?
You can definitely change the world. And I say that as somebody who definitely is. When I came to Greenville, I had four active executive assistants working with my company. Now we have over thirty. That is dozens of households that I have an opportunity to impact every single week, every single day, simply by coming to Greenville and learning how to be a better business woman and having better processes and opportunities for growth.
From Greenville, you can change the world simply by having a beautiful surrounding for blue sky thinking—and thinking about how you want to progress forward, not just for your business, but for your community, for the boards that you sit on, and for your family.